Cashback or discount: what should a restaurant choose

A discount cuts today’s bill, cashback brings guests back. When each one works and how to combine them.

A cafe owner behind the counter looking at a tablet

A discount helps you sell today; cashback helps you bring the guest back tomorrow. If your goal is repeat visits, cashback is the more precise tool: the benefit stays on the guest’s balance and waits for their next visit. A discount suits one-off occasions, such as quiet hours or a new dish.

How a discount works

The guest sees a smaller total on the bill and pays it. The benefit happens once, right at the till. After paying, the guest has nothing left that ties them to your venue: no balance, no reminder.

For a restaurant, a discount is easy to understand and quick to launch. But it does little to answer the question of whether the guest will come back. Most of the time, the venue doesn’t even know who used the discount.

How cashback works

The guest pays the full bill, and part of the amount comes back to their balance. They can only spend it on a future visit. It works as a promise from the venue to the guest: come again, your reward is already waiting.

In Pleazy, one PLZ equals one tenge, so guests don’t have to convert points. And you get a history: who came, when, and how much they spent.

Comparison

DiscountCashback
When the guest benefitsImmediately, at paymentOn the next visit
A reason to come backNoneA balance in the guest’s account
What the venue knowsThe discount amountThe guest, their visits and bills
What you can adjustThe discount sizeRate, minimum bill, tiers
How you remind guestsYou can’tA push offer to the guest

When to choose which

A discount fits if

  • you need to fill specific hours or days, and the offer ends with them;
  • you are launching a new dish and want people to try it;
  • the occasion is a one-off: a holiday, an event, a guest’s birthday.

Cashback fits if

  • guests come once and disappear, and you need a second and a third visit;
  • you want to know who your regulars are and how often they come;
  • you want to keep today’s full bill and move the benefit to the next visit.

Can you combine them?

Yes, and it’s a common setup. There’s a good example among Pleazy partners: Empire karaoke gives a discount on the guest’s birthday and cashback on all other days. The two can’t be combined, and this rule is stated openly on the venue’s card.

The key to combining them: decide in advance when the discount applies and when cashback does, and tell guests plainly. Then nobody expects a double benefit at the till.

How it works in Pleazy

You set your own cashback rate, minimum bill and loyalty tiers. The guest pays the bill as usual and scans a QR code, and cashback lands on their balance straight away. No cards or terminals needed.

There’s also a network effect: cashback earned at one Pleazy venue can be spent at another. That means guests may come to you with a balance they built up at other venues in the network.

Joining is free, there’s no subscription fee, and you work under a contract. Learn more about the features on the Loyalty program page, and find the steps to join on the How to connect page.

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